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Our Brand

THE CONCEPT

The idea was born from the founder’s attentive observation of a recurring challenge in women’s lives:
“The dependence on going to the hairdresser often.”

THE BS CONCEPT

Through depth studies and the fusion of modern techniques, the BS concept emerges in the salon, aiming at short, medium and long-term solutions to meet individual needs.

OUR GOAL

The goal is to provide women with beautiful hair, sophisticated colors and healthy strands in an uncomplicated way, promoting freedom through easy and enviably beautiful hair.

OUR BELIEFS

PERSONALIZED
APPROACH

At each visit, we conduct a detailed assessment and adjust the protocol as needed, providing a personalized approach for each client.

QUALIFIED
TEAM

In this way we try to reduce the stress caused to the client by the “dependence” on a single Hair Artist.

Why have one Hair Artist if you can have several?

Our Hair Artists know that they can be absent and that the client will be attended by a colleague who is also a highly qualified technician, within the BS philosophy, without competition and in a healthy and welcoming environment.

COMMITMENT AND
RESULTS

In an ever-changing world, we are committed to staying up-to-date to meet daily technical challenges, focusing on values such as honesty, creativity and trust.

With proven results over the years, we address common issues to ensure total customer satisfaction.

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